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Today’s marketing dollars must work harder than ever before. But to make the most of your budget, you must clearly understand which efforts are returning value, and to what extent.
Nielsen Marketing ROI solutions deliver the actionable insight you need to determine allocation and grow your brand.
Quantify the impact of traditional and non-traditional media on product purchases and marketing effectiveness, often delivered in a single, comprehensive platform.
Determine the optimal media allocation plan that leads to growth and profitability, based on historical learning and your future objectives.
Evolve with your company’s needs, encompassing initial marketing planning, execution, measurement and refinement.
Nielsen Marketing ROI resources go beyond market averages to provide the precise, customized insight you need for accurate measurement and smart allocation decisions.
A strategic, tactical framework for growth.
It’s vital to understand the impact of each and every marketing dollar. But how can you determine which media are most worthy of your money? How do you balance short- and long-term ROI? Is there a common currency for measuring data from different sources?
Nielsen has answers. Contact us to learn more.