|What’s my approach?|
Discerning consumers facing an increasing number of brand options tap into an array of new media outlets and technologies for information and guidance. New media means new metrics and new data sources on brand activity. This dynamic environment demands a comprehensive understanding of brand performance.
Nielsen delivers the inside track on every consumer touchpoint, from radio to TV, online and mobile media, via syndicated and custom research tools. Nielsen captures over 40% of the world’s TV viewing, 70% of global Internet activity, measures program and advertising engagement levels, and maintains the largest mobile media behaviour panel. Put that to work for your brand! Contact us today!