Segmentation and Targeting

Advanced segmentation and targeting so you can sell more and spend less

What’s my approach?

Knowing your customers precisely, and the most effective ways to reach them are the keys to unlocking profitability. By turning in-depth data into a unified, actionable understanding, Nielsen’s Segmentation and Targeting solutions connect you with your most valuable customers.

Our Segmentation and Targeting solutions:

Prioritize your key customers and prospects, enabling you to limit waste and increase efficiency.
Clarify your optimal marketing mix across all elements, providing a clear view of who and where your best customers and prospects are.
Identify and reach your targets online, and in mobile audiences.
Integrate your own customer data with world-class market and media data to move confidently from insights to marketing action.

Our Segmentation and Targeting experts combine broad and deep data assets and proven tools, data fusion techniques and process know-how to deliver insights that provide value across your entire organization.

Precise insights lead to productive strategies.

Accurate segmentation and targeting produce more effective marketing efforts and more efficient spending. But how do you translate customer data into actionable information? How do you combine behavioural and attitudinal data, and match the result to media targets? What’s the best way to link consumer segments with retailer segments?

Segmentation and Targeting Solutions Benefits

Flexible – Our solutions range from sophisticated, custom engagements to do-it-yourself tools. We’ll provide experienced consultants to create customized segmentation based on your business needs and your data.

Proven – Our modeling expertise is the result of hundreds of completed engagements over more than 25 years serving Fortune 500 companies as well as government and nonprofit clients.

Turn to Nielsen for the partnership that delivers answers. Contact us to learn more.